Experience Road Safety Through the Eyes of Six Different Artists
Road Safety is an often-avoided topic, as most drivers tend to think that the unexpected might never happen to them. However, the reality is that hundreds of people lose their lives prematurely on the road every year.
That’s why OnStar has partnered with 6 talented artists from across the GCC diaspora to help us express the importance of ‘Road Safety’, through their eyes.
Using their medium of choice, our artists went on a creative journey to unravel what the topic means to them – and to help OnStar build safer communities for drivers and passengers alike.
So, for the first time, we’re using art functionally to reframe the serious issue of road safety and have difficult conversations that could save lives.
A Topic Engrained in Our DNA
We prioritize trust and protection across our brand.
- We inspire confidence and comfort in our Members through our quality, innovation and human interaction.
- It is our mission to make the road and the world a safer place. OnStar Members and their families have OnStar on their side.
Through Their Eyes – allows us to serve and help the community beyond our members and lead the necessary conversation of creating a safer environment out there on the road.
Let’s play our part to make a difference.
Watch Their Stories
Road Safety Painted Through Their Eyes
Hamad Al-Humaidhan
“Road safety is a serious topic; I’d do anything to prevent or stop it. I know that art is strong and loud, so hopefully a painting of mine can help raise awareness and bring to light the consequences of reckless driving.”
Kristel Bechara
“I drive with my children in the car, I cannot emphasize enough how important it is to have responsible drivers on the roads. This campaign is an opportunity to spread awareness and touch as many people as possible.”
Galina Gorlova
“This is such a difficult subject to discuss as it's something that can affect anyone at any time. As someone who has experienced many car-related incidents, this campaign is crucial. The fact that we get to explore it with art as the medium gives me great personal healing. I hope the audience feels the same while considering how important road safety is.”
Simon Kazanjian
“I’m so proud to be part of such a unique project. Life is about creating colorful memories full of love and joy. And I'm delighted to spread awareness about this topic that can fill our lives with danger and sorrow if we are not careful.”
Sumayyah Al Suwaidi
“Being a car crash survivor myself, this campaign touches not only my emotions but also my thoughts, thinking how miraculously I survived and was given a second chance in life. So, this campaign means a lot to me because it’s an opportunity to spread awareness of the dangers that come with careless driving. It’s a chance to support other survivors by letting them know that they are not alone when going through these difficult experiences.”
Asmaa
“I am very excited to work on this project since it’s something that will raise awareness and save lives. It will open doors to new conversations and serve as inspiration for others.”
For media assets, the campaign overview, imagery of the artists and the artwork, please refer to this link: Media Assets.
Embrace Safety and Security Out There
For over 25 years, OnStar has kept customers safe on the road. Our 24/7 safety services are provided by a caring team of professionals dedicated to your wellbeing.
